hi.

I'm Sophie

I am an energetic and playful Experience Designer & Strategist based in Chicago, crafting impactful and inclusive human experiences.

I am fascinated by how experiences can alter perspectives and evoke emotion. My goal in life is to create experiences for humans that inspire, educate, and generate positivity. Driven by an innate curiosity for what makes people ‘tick’, I utilize compassion, empathy, and play when tackling the most challenging questions. I am known among industry leaders and my peers for being a positive "go-getter" and pushing my creative work as far as possible.

I love to take pictures, explore the great outdoors, and travel! Outside of my 9 to 5, you can find me walking on the Chicago lake path, attempting to learn how to paint, or planning my next travel adventure. My most recent expedition: the summit of Mt. Kilimanjaro!

I've gotten the opportunity to learn from and grow with some amazing humans along the way!

2021 - Now
PwC EXPERIENCE CENTER
Experience Designer & Strategist III (prev. Intern)

2021 - 2022
POLARIS INC.
UX Design Consultant

2020 - 2022
CENTER FOR ENTREPRENEURSHIP
Product Design TA

2020
DESAI ACCELERATOR
UX & Visual Designer

2019
MICHIGAN CREATIVE
Digital Intern

Inclusive Design Process
User Experience Research
Vision & Strategy
Ecosystems
Concept Design
Moodboards
UI / UX / Web Design
Storytelling
Heuristic Evaluations
Generative AI Images
Product Strategy / Innovation
Client Relations / Management
Information Architecture
Facilitating / Designing Workshops
Adobe CC / Figma

Collaborating in person
Designing to enhance human experiences
High-impact experiences
Inclusive & accessible design
Mission-driven projects
Thriving design culture
Mentoring junior designers
International opportunities

BUSINESS

CASUAL

CAPABILITIES

INTERESTS

WHERE I'VE BEEN

PLAY

Some projects I've worked on over the years!

DANCING 360°
As a dancer of 20+ years, the COVID-19 pandemic did not provide opportunities to dance on a stage as well as experience performances as a spectator. To capture the experience of viewing dancers from an on-stage perspective, I was inspired to use silhouettes to place emphasis on movement. Take a look here!

YEAR ONE
Designed interactive visual effects for indie feature film that premiered at the Bentonville Film Festival in 2024. Learn more about the film here!

LETTERPRESS
I love experimenting with new artistic elements. With a Vandercook Proof Press, I used a newspaper as my medium to play on old and new forms of typography.

say hello

keep exploring

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© 2024 Sophie Loesberg. All Rights Reserved.

off to seek the
next adventure.